Sheep grazing in a green pasture at golden hour
The Shepherding Circle

You have a calling.
Let's build a kingdom business.

A 12-month coaching and discipleship room for Christian women done building the world's way.

You weren't made to self-shepherd. Come be shepherded, in your faith, your business, and your becoming. We equip you to build a profitable, Kingdom-minded business without burning out, or leaving your faith, family, and peace behind.

Led by Haley Henderson, business coach, bible teacher, ministry mentor, and founder of The Well.

Apply for The Shepherding Circle

By application · Only 4 to 5 spots remaining at the 1:1 level

The Real Reason You're Tired

Your soul is starving.

You're the one everyone comes to. Pouring out. Leading. Serving your people. Meanwhile, you haven't been poured into in years.

You weren't meant to lead from depletion, or to carry the weight of your business, your family, and your calling in your own strength.

Even Jesus had a Father pouring into Him before He poured into the disciples.

Maybe you've been in rooms that called themselves "faith-led," but faith was just the branding, and your identity in Christ was never really part of the conversation. You don't need another business room with a Bible verse on the wall. You need a room where your identity in Christ comes first, where you're a daughter of the King building a Kingdom business, not a revenue machine with a cross on it.

A coach who knows you by name. A room small enough that you can't hide. Led the way Psalm 23 describes. Personally, intimately, beside still waters. This is what the Shepherding Circle was built for.

Sheep grazing on a green hillside
“

The Lord is my shepherd, I have all that I need. He lets me rest in green meadows, he leads me beside peaceful streams, he renews my strength.

Psalm 23:1–3 NLT
What This Actually Produces
Before

A part-time job on the side to make ends meet, and only the leftover hours with her kids.

After

Quit the part-time job, home with her kids, and scaled to consistent $10K+ months with an assistant on her team, all after making God the CEO.

Grace · over a year inside coaching with Haley

Is This You?

This is for you if…

This isn't for every woman in business. It's for the one who can feel God stirring something more in her, who's done building in her own strength, and who's ready to be discipled, not just coached.

Around here, we call these women Salty Daughters. Done being lukewarm, called to be salt and light, and bold in the marketplace.

You're just starting to walk out your calling, stepping out in obedience, and you want to build it right from the very beginning, rooted in Christ, with someone walking beside you.
You've been building for years, and you can feel a shift happening in your heart. It's not a strategy problem. It's a heart-posture shift, and you don't want to walk it out alone.
You've been saying yes to everything out of a scarcity mindset, and you're ready to lead from trust and abundance instead, believing the Lord will provide.
You want more joy, more peace, and more balance, without giving up the woman who loves to build.
You want the discernment to stop saying yes to everything, to protect your family and your peace, and to only build what God is actually asking of you.
Building has felt lonely, and you're craving women who truly get it, who encourage and support you with no selfish intent.
You're tired of pouring out with no one pouring into you, and you want to be led and discipled, not just coached.
Your business has quietly become your identity, your worth rising and falling with it, and you're ready to be rooted in who you are as a daughter of the King instead of what you build and produce.
You know there are unhealed parts of you running the show, fear, control, people-pleasing, comparison, and you want a safe place to do the deep work.

And it's not for you if…

You want a quick tactic, not transformation. This is heart-level work, not a fast fix.
You want someone to do it for you. This is partnership, not done-for-you.
You're not ready for the level of intimacy and accountability this requires. This is close-knit, not casual.
You're not ready for a 12-month commitment. This is deep work and it takes time.
You want faith and business kept separate. Here they're fully integrated.
Apply for The Shepherding Circle
The Transformation

What happens when you get in the circle.

Days From Now

Rooted

You're finally being poured into. Your onboarding deep dive mapped out exactly where you need the most work. You have a coach who knows your name, your family, your business, and your calling. The unhealed parts that were running the show? You've started naming them. Your identity as a daughter of the King is becoming the foundation, not just a phrase you believe, but how you actually make decisions.

6 Months From Now

Transformation

Your faith and your business finally feel like the same life. You're using your voice in the marketplace now, boldly and unapologetically, because it's rooted in who God made you to be, not who the market told you to be. Your business is growing, and faith is the foundation under all of it. The people you're serving are being impacted differently because YOU are different. Fear isn't making your decisions anymore. You're leading like Jesus. Present, intentional, surrendered.

12 Months From Now

Legacy

Your business is bearing fruit you didn't plant. The people you're serving are being transformed because you were transformed first. You're building a Kingdom business that serves people, glorifies God, and sustains your family, without burning you out. You're not the same woman who walked in 12 months ago. You're healed, whole, and leading from a place of peace, using your voice and growing something that lasts, all on the foundation of your faith. This is what being led and discipled produces.

High-Touch Partnership

We tend to your business,
and the woman behind it.

This is coaching and discipleship, in two levels of access. Group Coaching gives you coaching calls, Brand Lab, and the community. Adding 1:1 gives you daily access, one-on-one time, and a personalized dashboard, so we can build your business and tend to the woman building it.

Both tiers

3 Group Coaching Calls Per Month

Scripture first. Then we go to work. On your identity. Your leadership. Your business. Your rhythms. Your calling. Everything. You get coached by Haley and sharpened by 10-15 women who understand the weight of what you're carrying. We're forming bold daughters of the King who lead differently in the marketplace, because they are built differently from the inside out.

Both tiers

Monthly Brand Lab with Bri

God intends to use your voice in the marketplace. Brand Lab helps you steward that. How to be visible without performing. How to position yourself as the woman God made you to be. How to build messaging that sounds like you and points people to Him. It's led by Briana Rooks, our creative and strategic lead and assistant coach in the Circle, a brand and marketing pro who lives to help Christian women show up online as their God-given selves. Alongside Haley, she helps shepherd and support the women in the room. Monthly, and exclusive to the Shepherding Circle on both levels of access.

Both tiers

Accountability Hour

A dedicated call to close your open loops and take faith-led action. You bring what you've been avoiding, name it out loud, and leave with a clear next step and women who will actually check on you. This is exclusive to the Shepherding Circle, on both levels of access, you won't find it in the base Well community.

Both tiers

Recalibrate, Your Anytime Margin Check-In

When chaos creeps back in. When you are entering a new season and the old rhythms don't fit anymore. When you can feel the margins slipping but you can't name where. Run the audit. It walks you through your capacity, work, presence, rest, body, and community, shows you exactly where things are leaking, and helps you rebuild your calendar around what actually matters. This is the personalized client version, not the freebie, and you can come back to it as many times as you need.

Both tiers

The Drowning Audit

Name exactly where you are drowning in your business, then leverage AI to build the tools and systems that lift it off your plate. It helps you see what to hand off and shows you how to build it for yourself.

Both tiers

The Well Community

Everything in The Well is included, on both levels of access.

  • Bi-weekly Bible Study
  • Bi-weekly Grace Space
  • Book Club
  • Exclusive community chats and ways to connect
  • The Faithful Business Library
  • Weekly Monday Manna devotional
  • Monthly teaching with Haley
  • Guest expert sessions
  • Monthly Gathering at The Well
  • A seat in every Faithful Business Reset
The 1:1 tier

Daily Voxer Coaching with Haley

Monday through Friday, 11am to 3pm EST, you have direct access to Haley. You don't wait weeks to get unstuck. You Voxer when you're facing a decision, stuck on strategy, or need breakthrough support. She responds same-day. This isn't group coaching. This is Haley in YOUR business with you, every single day. No other room gets this level of access.

The 1:1 tier

6 1:1 Calls a Year (60 min each)

No other room gets 1:1 time. Only The Shepherding Circle. Six calls a year. Two are built into your onboarding at the start, and four are flexible, yours to schedule with Haley whenever you need them.

Onboarding Call with Haley. Your first call. She assesses your business, identity, calling, capacity, and household. Together you also look at your margins and build a margins schedule that actually honors your seasons and creates real boundaries, so your business fits your life, not the other way around. You leave fully known with a roadmap for your year.

Story to Strategy Call with Bri. She walks out your story with you and turns it into clear positioning, messaging, and a strategy you can actually act on. You leave with your voice clear and your path dialed.

4 Flexible Calls. Schedule these with Haley throughout the year, whenever you need them. Identity work, offer building, strategy pivot, leadership challenge, whatever God puts in front of you.

The 1:1 tier

The Tended Path, Your Personalized Dashboard

We build you your own dashboard, mapped to the quarter ahead. Your business focus, your identity focus, Scripture to sit in, and rhythms to protect, all chosen for exactly where God has you right now. It also tracks your wins, your session notes, and your action items, and it updates throughout the year as you grow. Powered by AI, directed by Haley. Plus a quarterly review to reset your path for the season ahead.

The 1:1 tier

Personalized AI, Built With You

Beyond the AI tools every member gets, Haley works with you directly to personalize and implement AI in your business. Content, emails, systems, messaging, whatever will save you hours every week. You learn to use the same tools Haley uses to run The Well, so you spend more time in your calling and less time in the weeds. This is a competitive edge most coaches aren't even aware of.

Apply for The Shepherding Circle
What Gets Formed In You Here

The five lanes.

Not a generic checklist, and never all of it at once. These are the five shifts we form in you, the whole woman and the whole business.

The Shepherd Leader

Stop chasing followers. Start leading your flock.

You'll trade hireling energy, performing, striving, platform-chasing, for shepherd-led leadership: tending the business God actually entrusted to you, instead of building one designed to impress people He never assigned you to.

Fear in a Sunday Dress

We name fear in its holy disguises, then we obey anyway.

The "wisdom" that's really avoidance. The "waiting on God" that's really stalling. The perfectionism that's really pride. Inside the Circle, fear doesn't get to dress up and stay. The call precedes the capacity, and we move with the fear, not after it.

The Sabbath Strategy

Rest isn't the reward for finished work. It's the foundation of fruitful work.

You'll build a business designed to hold while you rest, systems, rhythms, and a trust in God that doesn't require your exhaustion to function. Six days you work; the seventh you remember who it's all for.

Disciples in the Marketplace

Your business is a mission field. You're a disciple before you're a CEO.

We form the woman first, identity, surrender, obedience, because the marketplace doesn't need more Christian branding. It needs more surrendered builders. Women whose businesses preach before they ever post.

Take Up Holy Space

Visibility as stewardship.

Christians should take up the most space online, boldly, visibly, without apology. You'll stop hiding your faith, softening your voice, and shrinking your calling, and start occupying the space God assigned you. Not for platform. For Kingdom.

And the practical work is always on the table, your offers, your pricing, your content, your systems, coached in real time. We build you a blueprint and a Tended Path made just for you, for your assignment and your calling. Never a generic checklist.

Built Just For You

Not a checklist. Your Tended Path.

Your own dashboard for the season you're actually in. Your business focus, your identity focus, the Scripture to sit in, and the rhythms to protect, all mapped to the quarter ahead and rooted in building a Kingdom business. This is your path, tended.

The Tended PathPersonalized for you
Quarter 3
Business Focus
Build and launch your signature offer. Price it from conviction, not comparison.
Identity Focus
Lead from daughter, not orphan. You are not behind, you are being formed.
Scripture to Focus On
"Commit your actions to the Lord, and your plans will succeed." Proverbs 16:3
Rhythm & Rest
Sabbath on Sundays. Two protected deep-work mornings each week.
Prayer Focus
Discernment on your first hire, and the courage to delegate.

An example Tended Path. Yours is built around exactly where God has you right now.

What Makes This Different

I'm in the details with you.

This isn't coaching from a distance. I'm in your Voxer, on your calls, inside the actual decisions you're making every week. Here's what that looks like in practice.

Your Personal Brand, Personally Guided

I help you build a personal brand rooted in your identity and calling, so you're not performing for visibility but showing up as who God actually made you to be. Your calling, your voice, your story, positioned in the marketplace so the right women find you. And I'm in your Voxer daily helping you walk it out in real-time. Not a generic strategy. YOUR brand, YOUR marketplace, YOUR calling.

A Business That Sustains Your Whole Life

Because I know you, not just your business model, but your family, your health, your season, I can see when you're pushing too hard before you can. I'll tell you when to rest. I'll push back when you're overcommitting. I'm protecting the whole woman, not just the bottom line. That's what true partnership looks like.

Truth Over Your Identity, Daily

When imposter syndrome hits at 9am, you don't sit with it until the next group call. You Voxer me and I speak truth over you that same morning. When comparison creeps in after scrolling, I'm there. When fear says "who are you to charge that?" I remind you whose daughter you are. This isn't coaching from a distance. This is daily discipleship.

By Sunday night, you're not lying awake running through decisions alone. You know your circle is praying for you, and for the first time in a long time, you feel peace about what you're building. That's a normal week in The Shepherding Circle.

Haley Henderson holding her Bible
Your Coach

Hi, I'm Haley.

Business and life coach, bible teacher, worship leader, ministry mentor, wife, and mama of two. Founder of The Well. In four years of coaching I've walked with over 100 women, and this year I've gone all in on Christian women in business.

About a year ago I was standing in my kitchen making my kids their morning smoothies, and I couldn't stop crying. On paper everything was fine. The business was growing. But I was empty. I had gotten ahead of God and I didn't even realize it.

"I was so busy building FOR God that I forgot to build WITH Him."

That was my surrender. Everything changed. Not my strategy. My posture.

I built The Well because I needed a room like this and it didn't exist. A place where women of faith in any industry can grow their personal brand, walk out their calling in the marketplace, and be discipled through every season. And in The Shepherding Circle, I don't just coach you. I lead you, disciple you, and walk beside you. I get to know your business, your family, your heart. And I'm with you daily, through the valleys and into the green pastures, pointing you back to the One who is actually your Shepherd.

And the women in this room? I call them my Salty Daughters. Because we were never made to blend in. We're called to be salt and light, bold in the marketplace and unmistakably His.

Come Hear My Heart

Want to see what we're all about?

Before you apply, come hear my heart. I recorded a session where I walk through everything inside The Well Ministries. My story, what makes us completely different from anything else out there, our coaching room, our community, and how to know which one fits your season. Two women from inside the Shepherding Circle also share their stories. If you've been curious, start here.

Watch the Info Session Replay
From Women Inside

Real women. Real multiplication.

“

Within three months of working with Haley, I scaled my business to consistent $5K months. Within four months, I quit my part-time job and stayed fully home with my kids. I've now been in her coaching for over a year, scaled to consistent $10K+ months, hired an assistant, and continue to grow my business while being deeply present with my children. Haley doesn't just teach business. She teaches sustainability, alignment, and how to build something that works for real life.

GraceGrace · Social Media Strategy + Marketing
TaylorTaylor · Realtor & Real Estate Investor

I've been wanting to get a business coach for two to three years, but nothing felt right. The minute I connected with Haley, I knew it was the right direction. Not just from a business standpoint, but from a kingdom-based standpoint. Since being part of The Well, I've seen the shift in how I operate. Less fight or flight, more rooted, steady, and grounding my business in Him. It's given me perspective, clarity, and motivation on how I'm building things.

JessieJessie · Social Media Manager, Milk & Honey Media

Since joining The Shepherding Circle, I've gained so much confidence, a deeper understanding of my unique gifts, and clarity on how to use them to serve other women in business. Haley takes the time to truly know you and your business. She doesn't give generic advice, it's tailored to exactly what God is calling you to build. In one year, I went from zero clients to supporting other women with their clients, and finally landing a client of my own.

A few months before my husband lost his job, I had already invested in Haley's coaching, and God's timing is literally so perfect. The skills I'd developed and the community she built had already been strengthening my faith. It's what allowed me to support my family for the past seven months while my husband searched for work. I went from stay-at-home mom with no income and no confidence to deep trust that God always provides.

DanaDana · High Ticket Sales Partner

When I joined, I had been running my VA and sales business completely on my own. Constantly burnt out, stuck at an income ceiling, and working with clients who didn't align with my values just to maintain that number. Haley helped me get clear and confident on the type of clients I truly wanted to attract. Within weeks, I signed two aligned clients that felt like the perfect fit. I've gained more peace, balance, confidence, and clarity than I ever expected. I no longer feel chained to the grind mentality that once consumed my life.

SaraSara · Social Media Manager for Wellness

I started with zero clarity and low self confidence, and Haley has helped me so much in the journey of identifying what I'm great at, confidently offering my services, and getting to do work that lights me up every day. This journey has been an answer to so many prayers. If you want to experience something truly life-changing that's rooted in Christian values, I can't recommend this enough.

P.S. Grace just had her third baby without fear or stress about what would happen to her business while she stepped back to be with her precious babe. And Jessie supported her entire family for seven months on the business she built inside this circle. That's what being shepherded looks like.

How It Works

Three steps in.

01

Apply

Fill out a short application so I can learn about you, your business, and where God is leading, before we ever hop on a call. It takes about five minutes.

02

We Talk and Discern

If it looks like a fit, I'll reach out to schedule your discernment call. This isn't a sales pitch. It's you and me praying about where you are, where God is leading, and whether this is your yes. If it's not, I'll point you exactly where you need to be.

03

We Build Your Tended Path

Once you're in, we map your first quarter together. Your business focus, your identity focus, the Scripture to sit in, and you start being led, coached, and discipled from day one.

Let's Be Honest

Let's talk about the money.

You've been undercharging, over-delivering, and calling it humility.

Somewhere along the way you picked up the idea that wanting more makes you worldly, that a good Christian businesswoman keeps things small and holy. So you discount. You give it away. You feel guilty every time you think about raising your prices. And then you wonder why you're exhausted and quietly resentful of the business God gave you.

Here's the truth: poverty is not piety.

The money is His. The outcomes are His. The business is His. You are the steward, not the owner, and a steward doesn't bury the talent because she's afraid of looking greedy. She multiplies it.

Inside the Shepherding Circle, we break the orphan-spirit mentality around money at the root. Not with money-mindset hype. With the Word, with truth spoken over you in real time, and with practical coaching on pricing your offers from conviction instead of comparison.

Because the women you're called to serve need you resourced, not running on empty.

The Investment

One room. Two levels of access.

This is the room where your faith and your business finally become one life.

Coaching and discipleship, led by Haley with Briana Rooks serving as assistant coach alongside her. Choose your depth. Both tiers are a 12-month commitment, and both include The Well Community.

The Shepherding Circle

Group Coaching

$497/mo

or $5,000 paid in full

  • An onboarding call to map your season and margins
  • 3 group coaching calls per month with Haley
  • Monthly Brand Lab with Bri, our creative and strategic lead
  • Accountability Hour, exclusive to the Circle
  • Bible teaching before every call
  • Haley's AI tools: Recalibrate and the Drowning Audit
  • The Well Community included
  • 12-month commitment
Apply and Be Tended To
Includes 1:1 The Shepherding Circle

Group Coaching + 1:1

$1,050/mo

or $10,500 paid in full

  • Everything in Group
  • Daily Voxer access to Haley, Monday through Friday
  • 6 one-on-one calls a year: 2 to start (onboarding and Story to Strategy), plus 4 flexible calls you schedule whenever you need them
  • Your personalized quarterly roadmap and dashboard
  • Quarterly reviews to reset your path
  • Personalized help leveraging AI, Haley works with you directly to implement it in your business
  • Personalized AI-powered coaching tools that track your roadmap, scripture, wins, session notes, and action items, powered by AI and directed by Haley
  • 12-month commitment
Apply and Be Tended To

Only 4 to 5 spots remaining

Already had your call? Join here

Entry is by application and discernment call. The Circle is a 12-month commitment with no refunds, for women ready to make it a priority and build a kingdom business as a disciple in the marketplace, where faith and business stop being two separate things.

The Shepherding Circle starts with a short application. From there, if it looks like a fit, you and I will hop on a discernment call. Not a sales call, just the two of us praying and discerning together if God is calling us to work together. If He is, we'll talk about which level is your fit. If He's not, I'll point you exactly where you need to be.

Questions

Questions you might have.

I've been praying about finding a coach.

If Haley's name came forward and you're here reading this, we don't take that lightly. The Shepherding Circle is for women who are ready for Jesus-centered coaching, real-time support, and an intimate circle that fully integrates faith and business. Not separate. Not "Christian-flavored tactics." Fully integrated. If you want to hear my heart before you apply, watch the Info Session replay.

What's the difference between the two tiers?

Both are the same room, coached and discipled by Haley with Briana Rooks as assistant coach, and both include The Well Community plus Accountability Hour, which is exclusive to the Circle. Both tiers also get Haley's AI tools: Recalibrate, your personalized margin check-in, and the Drowning Audit. Group gives you an onboarding call, 3 group coaching calls a month, Brand Lab with Bri, and Bible teaching before every call. Adding 1:1 gives you all of that PLUS daily Voxer access to Haley, 6 one-on-one calls a year (2 to start and 4 flexible), personalized help leveraging AI, your own personalized quarterly roadmap and dashboard, and quarterly reviews. Group is real coaching. The 1:1 tier is intimate, daily partnership where Haley knows your business, your household, your identity, and your wounds, not just your strategy.

What does "real-time Voxer coaching" actually mean?

Monday through Friday, 11am to 3pm EST, you can Voxer Haley with questions, decisions, or when you're stuck. She responds same-day. Outside of those hours, she'll get back to you the next business day. This is daily access that no other room gets.

I'm working too many hours and something has to change. Will this help?

Yes. This is where you learn how to serve more people without sacrificing your health, your family, or your peace. You'll get strategic coaching on sustainable rhythms, delegation, systems, and building in a way that protects your presence, so the business serves your life, not the other way around.

How many women are in The Shepherding Circle?

Small and intimate. 10-15 women. This ensures you get personalized attention, deep relationships, and real partnership energy, not a crowded group call.

Is this a 12-month commitment?

Yes. Whether you pay in full or monthly, The Shepherding Circle is a 12-month commitment. This gives you time to build deep relationships, implement strategy, and see Kingdom multiplication unfold. Legacy doesn't happen in 8 weeks.

What if I want out after a few months? Is there a refund policy?

Straight answer: no. The Shepherding Circle is a 12-month commitment, and that's intentional.

Transformation doesn't happen in eight weeks. Legacy doesn't happen in a quarter. And I've watched too many women quit on themselves the moment life gets busy, not because the room wasn't working, but because they stopped making it a priority.

This room is for the woman who's done negotiating with her own calling. Who's ready to be discipled, to do the deep work, to show up for twelve months and let God do what only He can do in that kind of surrendered time.

If you're looking for an exit ramp, this isn't your room. If you're looking for the room where your faith and your business finally stop being two separate things, where the way you show up for your family, in the marketplace, for your friends, all starts pointing to Jesus, then apply.

What if I'm not quite ready for the 1:1 tier?

That's exactly what the Group tier is for. You get an onboarding call, 3 group coaching calls a month with Haley, Brand Lab with Bri to grow your personal brand, Accountability Hour, Bible teaching before every call, Haley's AI tools (Recalibrate and the Drowning Audit), and The Well Community, at $497 per month. It's real coaching and discipleship. When you're ready for daily access and 1:1 time, you add 1:1. And if you are not ready for coaching at all yet, The Well Community is a beautiful place to start.

Sheep grazing in a green forest clearing

This is the pasture. Twelve months of being shepherded instead of self-shepherding, where the shifts are actually formed in you.

You can't do it alone.
And God never asked you to.

Stop carrying every decision. Stop building in isolation. Get in the circle and let God multiply what you've been faithfully stewarding.

You were never meant to be lukewarm or small. You were made to be salt and light, bold in the marketplace, building on the Rock, and pointing every person you serve straight to Jesus. That's the woman we're forming here. If that's the woman you're ready to become, come be a Salty Daughter with us.

Apply for The Shepherding Circle

The Shepherding Circle · Two levels of access. Only 4 to 5 spots remaining at the 1:1 level

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