Sheep grazing in a green pasture at golden hour
The Shepherding Circle

You have a calling.
Let's build a kingdom business.

Coaching and discipleship. Choose your depth.

The Shepherding Circle is for women who want to be a disciple in the marketplace and lead boldly. We equip you to do just that. This is the room where faith and business stop being two separate lives, and the woman behind the business is finally tended to.

Apply for The Shepherding Circle

By application · Only 4 to 5 spots remaining at the 1:1 level

The Real Reason You're Tired

Your soul is starving.

You're the one everyone comes to. Pouring out. Leading. Serving your people. Meanwhile, you haven't been poured into in years.

You weren't meant to lead from depletion, or to carry the weight of your business, your family, and your calling in your own strength.

Even Jesus had a Father pouring into Him before He poured into the disciples.

Maybe you've been in rooms that called themselves "faith-led," but faith was just the branding, and your identity in Christ was never really part of the conversation. You don't need another business room with a Bible verse on the wall. You need a room where your identity in Christ comes first, where you're a daughter of the King building a Kingdom business, not a revenue machine with a cross on it.

A coach who knows you by name. A room small enough that you can't hide. Led the way Psalm 23 describes. Personally, intimately, beside still waters. This is what the Shepherding Circle was built for.

Sheep grazing on a green hillside

The Lord is my shepherd, I have all that I need. He lets me rest in green meadows, he leads me beside peaceful streams, he renews my strength.

Psalm 23:1–3 NLT
Is This You?

This is for you if…

Whether you're just stepping out to walk out your calling or you've been building for years, this is for the woman who wants to build on the foundation of Christ, from trust and abundance instead of scarcity and hustle, with faith as the foundation, not an afterthought.

You're just starting to walk out your calling, stepping out in obedience, and you want to build it right from the very beginning, rooted in Christ, with someone walking beside you.
You've been building for years, and you can feel a shift happening in your heart. It's not a strategy problem. It's a heart-posture shift, and you don't want to walk it out alone.
You've been saying yes to everything out of a scarcity mindset, and you're ready to lead from trust and abundance instead, believing the Lord will provide.
You want more joy, more peace, and more balance, without giving up the woman who loves to build.
You want the discernment to stop saying yes to everything, to protect your family and your peace, and to only build what God is actually asking of you.
Building has felt lonely, and you're craving women who truly get it, who encourage and support you with no selfish intent.
You're tired of pouring out with no one pouring into you, and you want to be led and discipled, not just coached.
You know there are unhealed parts of you running the show, fear, control, people-pleasing, comparison, and you want a safe place to do the deep work.

And it's not for you if…

You want a quick tactic, not transformation. This is heart-level work, not a fast fix.
You want someone to do it for you. This is partnership, not done-for-you.
You're not ready for the level of intimacy and accountability this requires. This is close-knit, not casual.
You're not ready for a 12-month commitment. This is deep work and it takes time.
You want faith and business kept separate. Here they're fully integrated.
Apply for The Shepherding Circle
The Transformation

What happens when you get in the circle.

Days From Now

Rooted

You're finally being poured into. Your onboarding deep dive mapped out exactly where you need the most work. You have a coach who knows your name, your family, your business, and your calling. The unhealed parts that were running the show? You've started naming them. Your identity as a daughter of the King is becoming the foundation, not just a phrase you believe, but how you actually make decisions.

6 Months From Now

Transformation

Your faith and your business finally feel like the same life. You're using your voice in the marketplace now, boldly and unapologetically, because it's rooted in who God made you to be, not who the market told you to be. Your business is growing, and faith is the foundation under all of it. The people you're serving are being impacted differently because YOU are different. Fear isn't making your decisions anymore. You're leading like Jesus. Present, intentional, surrendered.

12 Months From Now

Legacy

Your business is bearing fruit you didn't plant. The people you're serving are being transformed because you were transformed first. You're building a Kingdom business that serves people, glorifies God, and sustains your family, without burning you out. You're not the same woman who walked in 12 months ago. You're healed, whole, and leading from a place of peace, using your voice and growing something that lasts, all on the foundation of your faith. This is what being led and discipled produces.

The Investment

One room. Two levels of access.

Coaching and discipleship. Choose your depth. Both tiers are a 12-month commitment, and both include The Well Community.

The Shepherding Circle

Group Coaching

$497/mo

or $5,000 paid in full

  • 3 group coaching calls per month with Haley
  • Monthly Brand Lab with Bri, our creative and strategic lead
  • Accountability Hour, exclusive to the Circle
  • Bible teaching before every call
  • The Well Community included
  • 12-month commitment
Apply for The Shepherding Circle
High-Touch Partnership

We tend to your business,
and the woman behind it.

This is coaching and discipleship, in two levels of access. Group Coaching gives you coaching calls, Brand Lab, and the community. Adding 1:1 gives you daily access, one-on-one time, and a personalized dashboard, so we can build your business and tend to the woman building it.

Both tiers

3 Group Coaching Calls Per Month

Scripture first. Then we go to work. On your identity. Your leadership. Your business. Your rhythms. Your calling. Everything. You get coached by Haley and sharpened by 10-15 women who understand the weight of what you're carrying. We're forming bold daughters of the King who lead differently in the marketplace, because they are built differently from the inside out.

Both tiers

Monthly Brand Lab with Bri

God intends to use your voice in the marketplace. Brand Lab helps you steward that. How to be visible without performing. How to position yourself as the woman God made you to be. How to build messaging that sounds like you and points people to Him. Monthly with Briana, our creative and strategic lead, and exclusive to the Shepherding Circle on both levels of access.

Both tiers

Accountability Hour

A dedicated call to close your open loops and take faith-led action. You bring what you've been avoiding, name it out loud, and leave with a clear next step and women who will actually check on you. This is exclusive to the Shepherding Circle, on both levels of access, you won't find it in the base Well community.

Both tiers

The Well Community

Everything in The Well is included, on both levels of access.

  • Bi-weekly Bible Study
  • Bi-weekly Grace Space
  • Book Club
  • Exclusive community chats and ways to connect
  • The Faithful Business Library
  • Weekly Monday Manna devotional
  • Monthly teaching with Haley
  • Guest expert sessions
  • Monthly Gathering at The Well
  • A seat in every Faithful Business Reset
The 1:1 tier

Daily Voxer Coaching with Haley

Monday through Friday, 11am to 3pm EST, you have direct access to Haley. You don't wait weeks to get unstuck. You Voxer when you're facing a decision, stuck on strategy, or need breakthrough support. She responds same-day. This isn't group coaching. This is Haley in YOUR business with you, every single day. No other room gets this level of access.

The 1:1 tier

4 1:1 Deep Dives a Year (60 min each)

No other room gets 1:1 time. Only The Shepherding Circle. Four sessions a year. Two are structured, two are yours to use however you need.

Onboarding Deep Dive with Haley. Your first call. She assesses your business, identity, calling, capacity, and family. Together you also look at your margins and build a margins schedule that actually honors your seasons and creates real boundaries, so your business fits your life, not the other way around. You leave fully known with a roadmap for your year.

Story & Brand Deep Dive with Haley + Bri. They walk out your story and refine your personal brand and messaging. You leave with your voice clear and your positioning dialed.

2 Flexible Sessions. Book when the moment is right. Identity work, offer building, strategy pivot, leadership challenge, whatever God puts in front of you.

The 1:1 tier

The Tended Path, Your Personalized Dashboard

We build you your own dashboard, mapped to the quarter ahead. Your business focus, your identity focus, Scripture to sit in, and rhythms to protect, all chosen for exactly where God has you right now. It also tracks your wins, your session notes, and your action items, and it updates throughout the year as you grow. Powered by AI, directed by Haley. Plus a quarterly review to reset your path for the season ahead.

The 1:1 tier

AI Tools to Build Your Business Smarter

Haley will teach you how to leverage Claude AI to create content, write emails, build systems, develop messaging, and save hours every week. This isn't available in any other room. You'll learn to use the same tools Haley uses to run The Well, so you can spend more time in your calling and less time in the weeds. This is a competitive edge most coaches aren't even aware of.

Apply for The Shepherding Circle
What We Dig Into

The whole woman. The whole business.

Identity, calling, offers, money, content, leadership, rest. Every part of you and your business is on the table. But you're never handed a generic checklist, and you never carry all of it at once.

Identity & Calling

Who God made you to be as a leader. Not who the market says you should be.

Messaging & Visibility

How to show up authentically and attract the people God has for you.

Offers & Pricing

Building, refining, and pricing your offers with confidence, not comparison.

Money Beliefs

Breaking the orphan-spirit mentality around money and stepping into daughter identity.

Content & Strategy

What to post, how to market, and how to build a strategy that flows from obedience, not hustle.

Leadership, Team & Systems

Stepping into leadership, hiring, delegating, and building systems that run without you.

Business as Ministry

Stewarding your business as the Kingdom assignment it is, built to serve people and glorify God.

Rest & Rhythms

Building sustainable rhythms that protect your family, your peace, and your presence with God.

Built Just For You

Not a checklist. Your Tended Path.

Your own dashboard for the season you're actually in. Your business focus, your identity focus, the Scripture to sit in, and the rhythms to protect, all mapped to the quarter ahead and rooted in building a Kingdom business. This is your path, tended.

The Tended PathPersonalized for you
Quarter 3
Business Focus
Build and launch your signature offer. Price it from conviction, not comparison.
Identity Focus
Lead from daughter, not orphan. You are not behind, you are being formed.
Scripture to Focus On
"Commit your actions to the Lord, and your plans will succeed." Proverbs 16:3
Rhythm & Rest
Sabbath on Sundays. Two protected deep-work mornings each week.
Prayer Focus
Discernment on your first hire, and the courage to delegate.

An example Tended Path. Yours is built around exactly where God has you right now.

What Makes This Different

I'm in the details with you.

This isn't coaching from a distance. I'm in your Voxer, on your calls, inside the actual decisions you're making every week. Here's what that looks like in practice.

Your Personal Brand, Personally Guided

I help you build a personal brand rooted in your identity and calling, so you're not performing for visibility but showing up as who God actually made you to be. Your calling, your voice, your story, positioned in the marketplace so the right women find you. And I'm in your Voxer daily helping you walk it out in real-time. Not a generic strategy. YOUR brand, YOUR marketplace, YOUR calling.

A Business That Sustains Your Whole Life

Because I know you, not just your business model, but your family, your health, your season, I can see when you're pushing too hard before you can. I'll tell you when to rest. I'll push back when you're overcommitting. I'm protecting the whole woman, not just the bottom line. That's what true partnership looks like.

Truth Over Your Identity, Daily

When imposter syndrome hits at 9am, you don't sit with it until the next group call. You Voxer me and I speak truth over you that same morning. When comparison creeps in after scrolling, I'm there. When fear says "who are you to charge that?" I remind you whose daughter you are. This isn't coaching from a distance. This is daily discipleship.

By Sunday night, you're not lying awake running through decisions alone. You know your circle is praying for you, and for the first time in a long time, you feel peace about what you're building. That's a normal week in The Shepherding Circle.

From Women Inside

Real women. Real multiplication.

Within three months of working with Haley, I scaled my business to consistent $5K months. Within four months, I quit my part-time job and stayed fully home with my kids. I've now been in her coaching for over a year, scaled to consistent $10K+ months, hired an assistant, and continue to grow my business while being deeply present with my children. Haley doesn't just teach business. She teaches sustainability, alignment, and how to build something that works for real life.

GraceGrace · Social Media Strategy + Marketing
TaylorTaylor · Realtor & Real Estate Investor

I've been wanting to get a business coach for two to three years, but nothing felt right. The minute I connected with Haley, I knew it was the right direction. Not just from a business standpoint, but from a kingdom-based standpoint. Since being part of The Well, I've seen the shift in how I operate. Less fight or flight, more rooted, steady, and grounding my business in Him. It's given me perspective, clarity, and motivation on how I'm building things.

JessieJessie · Social Media Manager, Milk & Honey Media

Since joining The Shepherding Circle, I've gained so much confidence, a deeper understanding of my unique gifts, and clarity on how to use them to serve other women in business. Haley takes the time to truly know you and your business. She doesn't give generic advice, it's tailored to exactly what God is calling you to build. In one year, I went from zero clients to supporting other women with their clients, and finally landing a client of my own.

A few months before my husband lost his job, I had already invested in Haley's coaching, and God's timing is literally so perfect. The skills I'd developed and the community she built had already been strengthening my faith. It's what allowed me to support my family for the past seven months while my husband searched for work. I went from stay-at-home mom with no income and no confidence to deep trust that God always provides.

DanaDana · High Ticket Sales Partner

When I joined, I had been running my VA and sales business completely on my own. Constantly burnt out, stuck at an income ceiling, and working with clients who didn't align with my values just to maintain that number. Haley helped me get clear and confident on the type of clients I truly wanted to attract. Within weeks, I signed two aligned clients that felt like the perfect fit. I've gained more peace, balance, confidence, and clarity than I ever expected. I no longer feel chained to the grind mentality that once consumed my life.

SaraSara · Social Media Manager for Wellness

I started with zero clarity and low self confidence, and Haley has helped me so much in the journey of identifying what I'm great at, confidently offering my services, and getting to do work that lights me up every day. This journey has been an answer to so many prayers. If you want to experience something truly life-changing that's rooted in Christian values, I can't recommend this enough.

P.S. Grace just had her third baby without fear or stress about what would happen to her business while she stepped back to be with her precious babe. And Jessie supported her entire family for seven months on the business she built inside this circle. That's what being shepherded looks like.

Haley Henderson holding her Bible
Your Coach

Hi, I'm Haley.

Business & life coach, bible teacher, worship leader, wife, and mama of two. Founder of The Well.

About a year ago I was standing in my kitchen making my kids their morning smoothies, and I couldn't stop crying. On paper everything was fine. The business was growing. But I was empty. I had gotten ahead of God and I didn't even realize it.

"I was so busy building FOR God that I forgot to build WITH Him."

That was my surrender. Everything changed. Not my strategy. My posture.

I built The Well because I needed a room like this and it didn't exist. A place where women of faith in any industry can grow their personal brand, walk out their calling in the marketplace, and be discipled through every season. And in The Shepherding Circle, I don't just coach you. I lead you, disciple you, and walk beside you. I get to know your business, your family, your heart. And I'm with you daily, through the valleys and into the green pastures, pointing you back to the One who is actually your Shepherd.

Come Hear My Heart

Want to see what we're all about?

Before you apply, come hear my heart. I recorded a session where I walk through everything inside The Well Ministries. My story, what makes us completely different from anything else out there, our coaching room, our community, and how to know which one fits your season. Two women from inside the Shepherding Circle also share their stories. If you've been curious, start here.

Watch the Info Session Replay
How It Works

Three steps in.

01

Apply

Fill out a short application so I can learn about you, your business, and where God is leading, before we ever hop on a call. It takes about five minutes.

02

We Talk and Discern

If it looks like a fit, I'll reach out to schedule your discernment call. This isn't a sales pitch. It's you and me praying about where you are, where God is leading, and whether this is your yes. If it's not, I'll point you exactly where you need to be.

03

We Build Your Tended Path

Once you're in, we map your first quarter together. Your business focus, your identity focus, the Scripture to sit in, and you start being led, coached, and discipled from day one.

The Investment

One room. Two levels of access.

Coaching and discipleship. Choose your depth. Both tiers are a 12-month commitment, and both include The Well Community.

The Shepherding Circle

Group Coaching

$497/mo

or $5,000 paid in full

  • 3 group coaching calls per month with Haley
  • Monthly Brand Lab with Bri, our creative and strategic lead
  • Accountability Hour, exclusive to the Circle
  • Bible teaching before every call
  • The Well Community included
  • 12-month commitment
Apply for The Shepherding Circle

The Shepherding Circle starts with a short application. From there, if it looks like a fit, you and I will hop on a discernment call. Not a sales call, just the two of us praying and discerning together if God is calling us to work together. If He is, we'll talk about which level is your fit. If He's not, I'll point you exactly where you need to be.

Questions

Questions you might have.

I've been praying about finding a coach.

If Haley's name came forward and you're here reading this, we don't take that lightly. The Shepherding Circle is for women who are ready for Jesus-centered coaching, real-time support, and an intimate circle that fully integrates faith and business. Not separate. Not "Christian-flavored tactics." Fully integrated. If you want to hear my heart before you apply, watch the Info Session replay.

What's the difference between the two tiers?

Both are the same room, coached and discipled by Haley, and both include The Well Community plus Accountability Hour, which is exclusive to the Circle. Group gives you 3 group coaching calls a month, Brand Lab with Bri, and Bible teaching before every call. Adding 1:1 gives you all of that PLUS daily Voxer access to Haley, 4 one-on-one deep dives throughout the year, your own personalized quarterly roadmap and dashboard, quarterly reviews, and AI-powered coaching tools. Group is real coaching. The 1:1 tier is intimate, daily partnership where Haley knows your business, your family, your identity, and your wounds, not just your strategy.

What does "real-time Voxer coaching" actually mean?

Monday through Friday, 11am to 3pm EST, you can Voxer Haley with questions, decisions, or when you're stuck. She responds same-day. Outside of those hours, she'll get back to you the next business day. This is daily access that no other room gets.

I'm working too many hours and something has to change. Will this help?

Yes. This is where you learn how to serve more people without sacrificing your health, your family, or your peace. You'll get strategic coaching on sustainable rhythms, delegation, systems, and building in a way that protects your presence, so the business serves your life, not the other way around.

How many women are in The Shepherding Circle?

Small and intimate. 10-15 women. This ensures you get personalized attention, deep relationships, and real partnership energy, not a crowded group call.

Is this a 12-month commitment?

Yes. Whether you pay in full or monthly, The Shepherding Circle is a 12-month commitment. This gives you time to build deep relationships, implement strategy, and see Kingdom multiplication unfold. Legacy doesn't happen in 8 weeks.

What if I'm not quite ready for the 1:1 tier?

That's exactly what the Group tier is for. You get 3 group coaching calls a month with Haley, Brand Lab with Bri to grow your personal brand, Accountability Hour, Bible teaching before every call, and The Well Community, at $497 per month. It's real coaching and discipleship. When you're ready for daily access and 1:1 time, you add 1:1. And if you are not ready for coaching at all yet, The Well Community is a beautiful place to start.

Sheep grazing in a green forest clearing

You can't do it alone.
And God never asked you to.

Stop carrying every decision. Stop building in isolation. Get in the circle and let God multiply what you've been faithfully stewarding.

Apply for The Shepherding Circle

The Shepherding Circle · Two levels of access. Only 4 to 5 spots remaining at the 1:1 level

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