If you have ever been driving with a song playing and one line hit you so hard you had to pull over because God was undoing something in you, this one is for you.
There is a song I keep coming back to. It is called "The Slower I Go" by Switch (SEU Worship), and it has been on repeat in my house for months. Every time I listen, I hear something different. But the part that keeps getting me is the title itself. The slower I go.
Because everything in our culture tells us to go faster. Even our Christian culture. Hustle harder. Build bigger. Post more. Optimize everything. But what if God has been trying to teach me the opposite this whole time? What if slow IS the strategy?
Let me walk you through three things. Why slow business is actually faithful business. What "the slower I go" looks like in real practice when you are trying to build something. And the difference between resting and stewarding, because they are not the same thing.
The first time I really heard this song, I was in a season of trying to manufacture growth. Trying to make things happen faster than they were happening. There is a moment in the bridge about laying down what you cannot carry, and I sat with it for weeks. Because I realized I had been carrying things in my business God never asked me to carry. The growth pressure. The comparison. The constant manufacturing. None of it was His. All of it was mine.
Slow Business Is Faithful Business
Most business advice says speed wins. Move fast. Be first. Optimize for growth. Hustle until you make it.
Here is what this song has been teaching me. Speed in business is almost always a symptom of distrust. We move fast because we do not trust that God will provide if we slow down.
Slow business does not mean lazy business. It does not mean unambitious. It means you have stopped trying to outrun God's pace for your life.
And the fruit looks different. Slow business produces deeper relationships with your clients. Better offers, because you actually took the time to refine them. Marketing that feels honest, because it is not coming from panic. Decisions made from peace instead of pressure.
Here is the part almost nobody says out loud. Slow business often makes MORE money than fast business in the long run. Because trust compounds. Reputation compounds. Authority compounds. None of that happens when you are sprinting.
What "The Slower I Go" Actually Looks Like
"Slow down" is vague advice, and I do not want to give you vague advice. So let me tell you what slow business actually looks like in real life.
It looks like fewer offers, deeper offers. Not five courses, three masterminds, and one more thing bolted on top. One thing. Done deeply. The women who build slowly usually have ONE thing they are known for, and that thing gets really good over time.
It looks like working in the margins, not at the expense of your family. If your business is requiring you to sacrifice the people God gave you to steward, the business is wrong. Not the people. I work three to four hours most days. I am done by noon. I am present for my girls in the afternoon. And my business has grown more in this season than in any season where I was working ten hour days.
It looks like saying no to good opportunities because they are not YOUR opportunities. Slow business means having the spiritual confidence to turn down the thing that would grow you faster but cost you your peace. An opportunity is not automatically God just because it is an opportunity.
And it looks like trusting that what you sow in this season you will reap in the next. Fast business expects an immediate return. Slow business plants seeds in faith. You write the email and trust it will matter. You record the video and trust it will find the right woman. You serve the client well and trust the referrals will come.
So let's not get tired of doing what is good. At just the right time we will reap a harvest of blessing if we don't give up.
Galatians 6:9, NLTResting Is Not the Same as Stewarding
Here is where I have to push back on something the church often gets wrong.
The response to hustle culture in Christian spaces has usually been one word. Rest. Just rest. Sabbath your way to success. Burnout is the enemy and stillness is the answer.
And rest is good. I believe in Sabbath. I believe in slowing down. But rest is not the opposite of hustle. Stewardship is the opposite of hustle.
Hustlers manufacture results from striving. Resters wait for results to show up from stillness. Stewards tend what God has actually planted.
There is a third way almost nobody is naming. Slow does not mean stopped. It means working at God's pace, on God's assignments, with God's resources. "The slower I go" was never about doing less. It is about doing the RIGHT thing at the right pace. A steward does not sprint. But she does not sit still either. She tends. She cultivates. She watches what God is growing, and she waters it faithfully.
That is the third way. Not hustle. Not only rest. Stewardship. And it is the faithful way to build a business.
Where This Leaves You
Slow business is faithful business. The slower I go, the more I can actually hear what God is asking me to build.
It looks like fewer offers. Working in the margins. Saying no to the wrong opportunities. Trusting the harvest will come. And it is not the same as rest. It is stewardship. Tending what God has actually planted, at His pace, with His resources.
If you have been worn out by the hustle, but the call to just rest has never quite felt right either, hear me. There is a third way. This is the slow that is holy. And you are allowed to build this way.
If something here landed for you, if you have been sensing that the speed you have been moving at is not actually God's speed, I made something free for you. It is called the Fruit Quiz. Five questions, about three minutes, and it helps you figure out what is actually keeping your business from producing fruit. Not what someone else thinks. What is true for YOU.
Go take it and see what shifts. I would love to know.